TBH is a social impact design project focusing on combatting misinformation with an educational approach. The project encompassed everything from research & conception, branding, a motion-graphic social media video campaign, and a website.
Problem Statement & Research
Social Media Campaign
To reach the target audience for where the misinformation problem is the worst at the moment, I created a series of 3 motion graphic videos designed to be launched as a social media campaign. Each of the videos conveys different tips for recognizing misinformation, particularly online and in social media. In my research, I found that the most impactful approach to fighting misinformation is to educate the viewer on how to spot it, rendering them less susceptible to believing false content in the future. Below is an example of the first video in the series playing in a Facebook news feed, as intended for the campaign.
Below are the 2nd and 3rd videos of the series, shown full-screen.
The Website
The concept for the TBH website is for it to be a digital tool to use to fact check social media posts and articles online. I developed the layout with mobile-first in mind. Below you can see some of the still screen images, as well as the clickable Figma prototype.
Below is a user flow video of the experience of browsing the news feed on Facebook, and then sending a friend's post to TBH for fact-checking.
Branding & Process
I explored many iterations of logo iconography, type choices and name ideas throughout my development process. Ultimately I chose the iceberg as a metaphor for the idea of discovering the whole truth- much like in the way that an iceberg has much more to it below the surface. Below is a booklet showcasing my process & the branding concept I developed for TBH. To see even more of my process work, click here.
