This is a collection of assets that I designed for the 4 day event held in Maui, Hawaii. The experience brought together members of the Triad community for networking, education, and bonding. Triad is a financial business-development company, specializing in coaching private premium financial entrepreneurs build their businesses, with a focus on branding and their networking groups, known as Triad Wolfpacks. The event is one of 4 held yearly, which all incorprate this concept of networking within the Wolfpacks, and also the concept of DBDL, or "Do Business. Do Life."-one of the core mantras of the Triad brand.
Concept & Style Guide
Above is the style guide I created for the Maui Experience. The color palette was developed before I began working on this- but the rest of the concept and direction, I developed.
Concert & Environmental Assets
Concert-Stage Signage and Logo-Globe On-Site
Gifting: The Pre-Travel Swag Box
Above: These silicone luggage tags have a laser-etched effect featuring the event logo and the hibiscus pattern background
Pre-Event Email Version
Pre-Event Email Version
Rack Card Version
Rack Card Version
Hotel Access Items
A guest wearing the Hotel-Key Wristband
Hotel-Room Door Magnets, to help guests identify their rooms
hotel room key wristband - iterations for the under 21 version
hotel room key wristband - iterations for the 21+ version
Iterations of different conference name badges (fronts)
Iterations of different conference name badges (backs)
Resort Grounds Window Clings Signage
Event Decor - Custom Surfboards Entry
A few process iterations of the surfboard concepts.
Final Production Left Board
Final Production Right Board
Below: A scenic social post of the resort with my rainbow logo version overlay
Signage: Feather Flags & Pull-Up Banners
Feather Flag Iterations
Feather Flag Iterations
Above: pull-up banners
Event Tees
The Maui logo screen printed staff tee.
Concert Tee Screen Print Iteration
Switchfoot Concert - Tees in Context
Concert Tee Screen Print Iteration
SWAG-Booth Gifting Event
As part of their events, Triad has a gifting area, where the guests are given "Triad Bucks" to spend at various SWAG stations. I developed these unique "bucks" to embody the Maui branding elements, and give them a touch of "money" feel with half-tone layer effects. They wanted a series of foam-core signage for the booths to specifically match the money for this SWAG area.
The Triad 5's: Custom Shoes SWAG
Below: Adidas Fitting Area Signage
Guests were gifted a pair of Adidas to customize with various Maui-related decals I designed. I also designed the custom-pattern for the in-soles.
